Digital marketing industry insider claims entrepreneurs must become more strategic than spending on advertising. Gone are the days that sending emails to a mailing list was enough to get businesses noticed.
Big brands and small businesses must stand out online and aim to grow their online following organically before spending on advertising to explode their profile.
Sir Richard Branson agrees. One of his favourite authors is Doctor Seuss’s and the line, “Why fit in, when you were born to stand out?”
Tamara Baranova exposes what really goes on ‘behind the scenes’ in the digital marketing world to get noticed online and create 6-figure launches.
The Online Business Strategist says being overwhelmed doesn’t mean getting noticed online is out of reach for entrepreneurs.
Tamara predicts spending money on advertising before an organic online follower growth will be costly for unprepared entrepreneurs.
Brands must not rely on advertising, customers are not paying attention and cannot get to know the company.
Entrepreneurs and businesses owners can take advantage of presenting your quirks and personality through organic social media engagement. Stand out ensures customers recognise brands, shares content and inevitably buys products.
Advertising will disappear as a focus for businesses in 2018.