After more than seven years running his digital marketing consulting firm, Baer On Marketing, founder David Baer is expanding his services to help financial advisors and insurance agents reach new clients online.
According to Baer, financial professionals are tremendously underserved when it comes to leveraging online marketing and automated systems to initiate contact with potential clients. As a result, many financial and insurance professionals continue to utilize antiquated approaches to developing new business, while most other industries are finding greater business-growth success with new, technology-driven methods.
“While there’s no question that the insurance and financial industries are somewhat limited in their marketing options, given the high degree of regulation and extra layer of compliance review,” said Baer, “it doesn’t mean that entrepreneurial professionals in these fields cannot use similar tools to grow their client bases.”
Baer continued, “Our goal with Advisor Inbound is to help financial and insurance professionals find automated inbound marketing solutions that fit within the requirements of industry rules, but can also help set our clients apart from the crowd.”
Advisor Inbound will initially be offering customized online lead-generation campaigns, ringless voicemail marketing services, and automated webinar marketing funnels. In addition, Baer and his team of digital marketing and copywriting professionals will offer custom content creation, pay-per-click advertising, search engine optimization, and marketing strategy consulting.
“Our research has shown us that consumers and business owners don’t know how to distinguish between the different financial and insurance options they see in the marketplace,” said Baer. “So we intend to focus much of our work on developing niche marketing activities around specialized audiences. Narrowly focussed marketing like this has proven time and again to be far more powerful in client acquisition than any form of generic marketing.”
David Baer comes to this latest project following more than two decades working in digital marketing. With a background in arts and wine marketing prior to his work with consultants, coaches, and information product developer, Baer brings a broad range of knowledge and innovative ideas to the traditionally staid world of financial marketing.
With a network of digital marketing professionals in Oregon, Georgia, and New York, Advisor Inbound is currently offering service to clients throughout both the United States and Canada.
To learn more about Advisor Inbound visit AdvisorInbound.com