There are many small business trends that are quickly shifting already in 2016. However, according to Brian Ainsley Horn, Founder of Authority Alchemy, if a small business doesn’t utilize authority marketing, then they may experience revenue declines as early as this summer.
“In essence, authority marketing helps entrepreneurs leverage their knowledge to gain authority status in their industry. This authority status then allows them to dramatically amplify their message and convert their new audience into higher paying customers. In other words, it’s the process for positioning yourself as an authority, or even a celebrity, in your marketplace,” stated Horn.
Authority marketing has been a growing trend for some time now.
Dan S. Kennedy, the Godfather of Direct Marketing, echoed Horn’s statement when he said, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Authority Alchemy works with small business owners to improve their expert positioning, so they stand out from their competitors. This can include anything that provides instant proof to a prospect that they are more qualified than their competitors. Some common examples are setting up media appearances and getting them featured in published books.
Authority Alchemy is already developing a cult-like following of customers.
“When Brian said that I’d get mass media attention in less than 48 hours…I laughed and thought they were exaggerating. But then in less than 24 hours, I was in ABC, NBC, CBS, Fox and many others. This stuff flat out works,” said Jody Jelas, Boom Formula.
“Since they got me in a book and on ABC, NBC, CBS, & Fox, my business has boomed! These national media placements were a great foundation for the recent media explosion I’ve had. These guys know their stuff, and they have a passion for helping,” stated Garret J White of Wake Up Warrior.
Visit AuthorityAlchemy.com for more information on authority marketing through their blog and weekly podcast.