Bushra Azhar‘s recent release, Mass Persuasion Method: Activate the eight psychological switches that make people open their hearts, minds and wallets, without knowing why they are doing it, hit Amazon.com’s best seller list since launching in September, climbing all the way to the top of 4 categories.
Bushra Azhar helps the frustrated, the lost and confused bulldoze their way through counter-arguments and objections effortlessly and gracefully, much like a ballerina on rollerskates.
Mass Persuasion Method offers a new way to look at persuasion to activate the eight psychological switches that make people open their hearts, minds and wallets for you, without knowing why they are doing it. 90% of buying decisions are the result of someone sparking an electric circuit in their mind into action. The book reveals the psychology and science behind the psychological switches giving hands-on tactics that readers can use on their websites, social media and client communications to hook, pull, draw, magnetise and mesmerise your current and potential customers into repeatedly buying from them rather than competitors.
In response to the book becoming a best seller, Azhar stated, “Attention is the currency of the Internet. If you cannot get someone’s attention then you cannot get them to buy from you. I believe that human beings are irrational and trying to persuade someone through a rational argument is like trying to stop a 5-year-old from overdosing on M&Ms by recounting the evils of high fructose corn syrup.” She continues “Being able to finally meet my readers on a book tour, one of my favourite cities, for a book signing event, is a very exciting cherry on the top.”
With the recent surge in entrepreneurship Mass Persuasion Method subject matter is a hot topic and a must read for Entrepreneurs and start-ups.