According to an article written in the 2014 edition of Marketing Land entitled, How You Can Use Geo-Location To Turn Mobile Traffic Into Offline Gold; One of the emerging mobile marketing opportunities that brands can take advantage of is to use geo-location technology to reach users with timely, in-device messages. The ultimate objective of these messages is to drive customers to the brand’s nearest store location to eat, shop or interact with a professional (such as a financial advisor or car dealer) who can close the sale. The most popular being Geo-Fencing and Geo-Conquesting.
Geo-fencing is defining a geographic region which, when entered, will trigger some type of action — this could be a display ad, an in-app action or specially tailored search results, and Geo-Conquesting which is a strategy that uses geo-fencing techniques for the express purpose of marketing to a customer who is near a competitor’s space, which Outback Steakhouse used with great effectiveness to drive diners away from competitors and into their location and experienced an 11% conversion lift.
Fast forward to a 2017 article appearing in the December issue of Forbes entitled A New Toy Story: How Retailers Can Use ‘Geo-Conquesting’ To Stay Relevant, mentions that retailers should consider creating a “geo-Conquesting” strategy by utilizing location data and geofencing to find audiences that shop at competing locations.
And on the heels of this comes a newer mobile technology marketing approach that combines Geo Conquesting & Hyper Mobile, that not only shows customers ads immediately while they are in a targeted area, but also then retargets them long term when they leave the targeted area, proving to be even more effective at allowing businesses to target customers at any location including competing businesses.
One Marketing firm offering this new service nationally as Geo360 is 360 Marketing, LLC, headquartered in Bloomfield Hills, MI.
A unique aspect of 360 Marketing’s new Geo360 service is that it’s offered exclusively to one business per industry per target area. “Proximity marketing is all the rage,” says 360 Marketing’s Managing Member Leon Vickers. “It’s so effective that it’s kind of scary! Imagine what would happen if suddenly your competition was able to have their ads all over your customer’s smartphones while they were in your business.”
To learn about the benefits of Geo360, please visit http://360marketing.co.
About 360 Marketing, LLC
360 Marketing, LLC specializes in offering the latest lead generation technology to local businesses, along with marketing tips in its monthly e-Magazine, 360M. We strive to provide our business partners with the best lead generation possible, and the fastest solutions.