This royal wedding was special for many reasons. It was an improbable match from the beginning, but when Los Angeles actress Meghan Markle met Harry Prince of Wales something clicked and they soon were making vows that together they would change the world. Their marriage on … [Read more...]
Michael McAllister, Lead Gen Specialist, Predicts Facebook Ad Spend For Lead Generation By Mortgage Professionals Will Plummet in 2018
Even though it's the most popular site on the internet, Facebook is not the best source for mortgage loan officers to generate leads. Here are at least 3 other online resources where the leads are more qualified and less expensive.With more than 2 billion active users on it’s platform, according to a recent TechCrunch article, it’s no wonder why more and more businesses continue to invest in paid ads on Facebook in the hopes of generating large returns on investment. However, according to Michael … [Read more...]
The Benefits of Direct Mail in Today’s Digital Business Era
Scott Warren, a leading industry figure, is confident in his words when he says that “direct mail is the way to go.”The decline of direct mail services all across the United States does not seem to have dampened marketers’ hopes for the advertising media. On the contrary, direct mail has a good chance of surviving the digital marketing hype that most companies are implementing at the … [Read more...]
Brian Ainsley Horn, Best Selling Author, Reveals How Entrepreneurs Can Develop The Authority Mindset On ‘Leaders In The Trenches’
Best Selling Author, Brian Ainsley Horn, was the featured guest on "Leaders In The Trenches" with host Gene Hammett talking about How Entrepreneurs Can Develop The Authority MindsetOn an episode of "Leaders In The Trenches" with Gene Hammett, Brian Ainsley Horn, Best Selling Author, discussed how entrepreneurs can develop the Authority Mindset.According to Horn, becoming an authority in your marketplace will allow you to stand out from your peers. However, … [Read more...]
Businesses are Now Reaping the Benefits of Next Generation Mobile Geo Targeting
A new mobile marketing technology that not only shows customers ads immediately while they are in a targeted area but also then retargets them long term when they leave the targeted area, proves to be even more effective at allowing businesses to target customers at any location including competing businesses.According to an article written in the 2014 edition of Marketing Land entitled, How You Can Use Geo-Location To Turn Mobile Traffic Into Offline Gold; One of the emerging mobile marketing opportunities that brands can take advantage of is to use geo-location technology to reach … [Read more...]
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