Dan Adams, president of The AIM Institute, took the stage as morning keynote speaker for the Adhesives & Sealant’s Council 2015 Fall Convention & Expo in Pittsburgh, PA on October 21, 2015.
Adams speech, “The Awkward Realities of B2B Innovation: Why They’ll Laugh At Us In 20 Years”, was met with enthusiasm as he led the room of 500 attendees through the many current practices of B2B innovation that will be considered embarrassingly misguided when we think of them in the future.
“My goal was to get the B2B audience to rethink their current new product development process,” explained Adams,“ The awkward reality of B2B innovation practices will indeed seem funny when we look back at ourselves in twenty years.”
The ASC serves the adhesive and sealant’s business sector, and delivers career education, innovation collaboration and community knowledge to promote a unified voice within the sector.
“We wanted Dan to participate because his work within B2B innovation is right on target with the information we strive to provide our community,” said Connie Howe, ASC senior manager.
To learn more about The AIM Institute, visit their website at www.theaiminstitute.com and download their free resources to learn more about B2B new product development innovation.
The AIM Institute