NEW YORK—FEBRUARY 1, 2018—Morgan James’s new release, How to Become a Rock Star Chef in the Digital Age: A Step-by-Step Marketing System for Chefs and Restaurateurs to Burn Their Competition and Build their Brand to Superstar Level by Mark Garcia, offers talented chefs a way to build upon their skills and expand their clientele by engaging in digital marketing. Having immersed himself and his business in the ever evolving world of digital engagement, he has discovered the best practices for utilizing social media platforms in the food industry, and he shares those practices in this uniquely targeted marketing guidebook.
The first step to being an amazing chef is of course developing masterful culinary expertise and ability, but being a rock star chef takes more. Beyond skills, one must learn to engage and serve their potential customers. In today’s fast-paced technological age, the best way to do this is through digital marketing. As the world is further immersed in internet-based commerce and socialization, TV, print, and radio ads are becoming more and more obsolete. Digital content advertising and social media engagement are now the top ways to grow your brand and attract new customers. How to Become a Rock Star Chef in the Digital Age teaches entrepreneurs how best to utilize these digital resources, based on the proven strategies of Chef Mark.
With numerous digital marketing books out there, How to Become a Rock Star Chef in the Digital Age is unique in that it is specifically tailored to the 13 million chefs and food service professionals in the country today. In it, Chef Mark outlines a simple 11 step plan for restauranteurs to strategically position their brand online, and connect with an untapped market of prospective customers in new and exciting ways. Drawing on the experience and perspective of someone who has directed multi-million dollar campaigns for some of the largest global food companies in the world, How to Become a Rock Star Chef in the Digital Age is filled with easy to implement strategies guaranteed to increase restauranteurs’ bottom lines, and turn any chef into a rock star!
If you would like more information about this topic, or to schedule an interview with Mark Garcia, please call Nickcole Watkins at 516.900.5674.
About the Author:
Chef Mark Garcia is an expert in the food industry and a leading authority in the fields of strategic branding, digital engagement, and social media marketing. He is regularly featured in national and international media outlets, such as CNN, NBC News, the BBC, Nation’s Restaurant News, and Fast Company. Chef Mark is also a highly sought after speaker who has shared the stage with with Brian Solis, Chef Eric Ripert, Dr. Oz, Deepok Chopra, Tim Ferriss, and many other renowned speakers. He has consulted with several Fortune 500 companies and billionaire businessmen, and he shares his expertise with the world through the Rock Star Chef Marketing Academy, the legendary branding and marketing training program he founded for chefs, restaurateurs and foodies. Chef Mark resides in San Antonio, Tx.
More About This Title:
How to Become a Rock Star Chef in the Digital Age: A Step-by-Step Marketing System for Chefs and Restaurateurs to Burn Their Competition and Build their Brand to Superstar Level by Mark Garcia, will be released by Morgan James Publishing on January 16, 2018. How to Become a Rock Star Chef in the Digital Age—ISBN 9781630471019—has 186 pages and is being sold as a trade paperback for $16.95.