Cuyahoga Falls, OH (November 5, 2015) – for immediate release
Most companies are concerned with two types of new product development risk—technical and commercial. According to The AIM Institute’s Dan Adams, author of the new white paper, “Timing is Everything: Exposing Deep Flaws in B2B Innovation Today”, commercial risk in product development can be virtually eliminated. But, this is only true for B2B product development.
This white paper explores how near-commercial certainty can be reached before the B2B development stage has even begun.
Adams explains three key “timing tests” to help determine whether B2B new product development innovation is supplier-centric or customer-centric.
- Determine if products start with the company’s ideas or the customers’ ideas.
- Timing in resolving the commercial risk for new products.
- Determining whose timing triggers a new-product project. This third timing test is the most advanced and is best addressed after understanding the first two timing tests.
Adopting a customer-centric innovation process will enable B2B companies to become an organic growth machine. Customer-centric innovation is the best and most reliable path to profitable, sustainable organic growth. B2B companies who do this before their competitors will be years ahead in their innovation process and growth.
Eventually, all B2B companies will need to employ customer-centric innovation in order to thrive, or perhaps even survive.
About The AIM Institute
The AIM Institute is based in Cuyahoga Falls, OH, and is the leading provider of products, services and resources for B2B innovation. The AIM Institute focuses on exactly one thing: B2B product development. We’ve pioneered an entire suite of game-changing innovations that enable our clients to understand and meet B2B market needs.
For more information visit our website at www.theaiminstitute.com
To download free resources that boost new product success : The AIM Institute Resources