Hollywood, CA – In a city renowned for its fashion and celebrities one can find it difficult to stand out but the local entrepreneur power couple of Nathan Habben and Christine Perry are changing the rules one man at a time. Proper and Dapper Co-Owner Nathan Habben says, “We are looking to allow men the opportunity to set themselves apart with our one of a kind pocket squares in colors and patterns that you can’t find anywhere else.” The pocket square is a classic and timeless detail piece that can improve a suit jacket or blazer by changing the look, dressing it up or down. “The modern gentleman isn’t the only person who benefits from a Proper and Dapper pocket square,” says Co-Owner Christine Perry, adding “be chivalrous and lend your pocket square to a damsel no matter the situation.”
The new startup has already experienced initial success as Proper and Dapper was asked to contribute customized pocket squares for Jimmy Kimmel Live’s Oscars gift basket. Chief Marketing Officer Chad Collins says “Proper and Dapper’s initial success with the celebrity clientele has opened the doors for us to get into the wedding industry, which is one of the last remaining ‘suit’ niches, yet still a very big niche that we can best serve customers in.”
“Craftsmanship is important to the modern gentleman,” says Chad Collins, “and all Proper and Dapper pocket squares are hand sewn, washable, and made with high quality fabrics sourced from around the world.” Habben also extends his expertise on accessorizing the modern gentleman on a blog that is maintained on the company website which contains many helpful tips and trips. “One of the biggest questions we get asked most often is how to fold a square properly, and we address hacks like these in our blog and on our Facebook fan page,” says Habben.
Learn more about Proper and Dapper at properanddapper.com and www.facebook.com/pages/Proper-and-Dapper/327950054068470.