When distribution of the press release reached only professional journalists, they enjoyed a free lunch. With little effort, they could write stories based on a press release from an entrepreneur like you, and those stories appeared fresh to their readers because they couldn’t find them elsewhere.
This advantage disappeared when press release distribution services started directly publishing press releases to the masses via the Internet.
No matter how clever your hook is, no matter how great your news is...you will almost never get a journalist to write a story about your business.
All your press releases will just disappear into the digital blackhole of the internet, costing you a fortune in lost time and money.
But what if we look at the journalists as merely "middle men" and not the goal?
The real goal should be two things: EXPOSURE and AUTHORITY POSITIONING.
Well, we cracked the code on delivering those 2 things anytime we want, without having to hope some journalist will run our story.
And now I invite you to take advantage of what we've learned writing and distributing thousands of stories in a style we call "AUTHORITY NEWS JACKING".
If I could show you how to get news about your company published on national media sites anytime you want, that will in turn give you...
... is there ANY REASON you wouldn't want to know about it?
The most important point here is that you can relate to the problem that your visitor is trying to solve.
First Benefit Title
Describe the 3 most important things your product offers, in this section. Don't be afraid to repeat some or all of the points from the first section.
Second Benefit Title
This section uses a combination of images (icons), subheadings and short text descriptions to communicate 3 benefits in a way that's easy to consume.
Third Benefit Title
When describing these 3 benefits, always keep a solution focus. Your visitors are interested in the end result they can get more than in features and technicalities.
"When Brian said that I'd get mass media attention in less than 48 hours…I laughed and thought they were exaggerating. But then in less than 24 HOURS, I was in ABC, NBC, CBS, Fox and many others.I thought that was it…then Brian showed me just one of his “monetization strategies” using Facebook…and my feed was blowing up with congratulations, Likes and shares.This stuff flat out wor
"Since they got me on ABC, NBC, CBS, Fox and more places than I can even remember, my business has BOOMED!These national media placements were a great foundation for the recent media explosion I’ve had. These guys know their stuff, and they have a passion for helping"
"Thank you guys! Your Authority positioning was a huge part of me getting in Oxygen Magazine. At first I just thought it would be something ‘cool’ to do…I had no idea the drastic impact it would have on my business and income. Life long client and fan!"
"I’ve lost track of how many PR firms I’ve worked with and how much I’ve spent. Some got me some action but not that much for what I paid. Enter Brian & Jack.By comparison, they're from another galaxy! I got immediate mentions in Fox, ABC, CBS, ABC and about over 100 media sites!"
Use this section to briefly describe a real example of how your product can lead to a specific result. Think of it as a mini case study, that adds an element of proof to the claims you make when talking about the features and benefits of your product.
The text section consists of a subheading, some paragraphs of text and occasional text highlights. You can repeat these same elements multiple times, whenever you need a few paragraphs to explain a specific feature or go into more details about some aspect of your offer.
Each one of these sections consists of a subheading, some text, a large image and a button. These sections turn dull features into eye-catching highlights and they're especially good for showing off screenshots from your product in action.
We've listed these five points in a zig-zag layout, alternating the sides image and text are shown on. This is a good way to avoid visual monotony and keep the page interesting.
The images used in this template are background images. The original size is 777x637px.
The layout works very well with screenshots. This could be screenshots of your member's area, your software app or even screenshots of pages in a downloadable PDF. Other kinds of images work as well, though.
We've added a "Read More" button to each of these sections. For software products, there's a great opportunity to link each of these buttons to a video that demos the feature you describe in the section.
For more complex product, you might also want to link to a page with a more in-depth explanation of each feature.
For less complex products, you can also simply remove the button.
In this template, we have 5 sections, but you can easily change that number by deleting or duplicating the sections.
There is no "right" or "perfect" number of sections to use. It's worth testing a longer page, where you list many features/benefits against a shorter one, where you only highlight the highest value features and keep the list short.
"Now that we've presented all the main features and benefits of the product, we're moving on to another testimonials section, to bolster our claims with some social proof."
"A great, eye-catching testimonial should include a heading (use the best part from the testimonial for this), the testimonial text itself, an image and the name of the testimonial author."
"You can use this testimonial example if you don't have an image of the testimonial author. Whenever possible, it's recommended that you get an image to show along with the testimonial, though. It goes a long way to adding more credibility."
Use an image to visualize your product. Even if it's completely digital, the more you can relate your product to real world objects (books, electronic devices etc.) the more tangible it will seem.
Use this highlighted text section to describe your product and add a call to action: tell your visitor why they need to make the purchase right now.
Use this text and the above headline for a clear call to action along the lines of: click the button
below to get instant access to [product name]!
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"Once again, we're moving to testimonials, to add proof and appease your visitor's worries about making a purchase. As you can see, testimonials are used generously on this page, so the more you can get, the better."
"This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum.nec sagittis sem nibh id elit (Duis sed odio sit amet nibh vulputate)."
"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat.
Velit mauris egestas quam, ut aliquam massa nisl quis neque. Suspendisse in orci enim. Etiam pharetra, erat sed fermentum feugiat, velit mauris."
We've already called visitors to purchase once and we're getting closer to the end of the sales page. The best use of a text section at this point of the page is to either address your visitor's objections (any reasons why they might hesitate to buy) or add a sense of urgency.
Describe why the decision to purchase should be made now, not later. What will your visitors miss out on, if they hesitate and leave the page? Anyone still reading is probably concerned about the cost of your product. Remind them that there is also a cost to not taking action and not making use of your excellent product.
You've already spent a lot of time selling visitors on the many benefits of your product, so at this point, you can start emphasizing the drawbacks for NOT using your product.
The above price comparison is an image. You can create a similar image of your own, or just use large text to show a price advantage that's available here.
This section is a repetition of the "buy now" section from above. Feel free to use the exact same call to action again.
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