With so many self-storage companies to choose from, consumers are spoilt for choice; from the well-known nationwide facilities with their prominent drive-by warehouses to local family-owned companies in a single location – it can be hard for the consumer to make the right decision. Add to the wide choice of companies the plethora of special offers always available and the decision becomes even more confusing.
The self storage industry has continued to grow to meet rising consumer demand but the smaller, independent self-storage providers have had to find ways to compete with their larger, better-known rivals. One such independent self storage provider Storing.com has been able to thrive in this market by bucking the trend of confusing, and often misleading, discounts and instead offering clear, fixed prices all the time. They have also used their own research to determine some of the features customers felt lacking from their larger rivals, such as free collection and delivery services.
Guy Burridge, Director of Storing.com, explained how the company operates, “We firmly believe that our customers should understand our pricing model and know the total cost of their storage from the start of their contract with us. We fix our prices for 5 years so there are never any unexpected price hikes for our customers. Our guaranteed fixed prices always work out cheaper and can save our customers over £6,000 ($7,730) for a 160 sq ft storage unit for 1 year – even when competitor discounts are included. We also offer a high-quality collection and delivery service with our own vehicles so our customers can avoid the hassle of transporting their possessions to the self-storage site.”
By focusing on clear pricing that is fixed for 5 years, good value and great customer service Storing.com have more than doubled their customer base in the past year.