Entrepreneur, Matthew Loughran, was selected to open an authority media agency in the Portland Metro Area that will focus on serving the professional services market.
Loughran’s agency, Midtown West Media will help entrepreneurs position themselves as an authority in their market using different forms of media.
“I’m honored and excited to start this new adventure helping serious business owners position themselves as advocates and educators in their market” said Loughran. “There are a lot of business owners and entrepreneurs providing services like real estate, insurance, legal, medical, dental, consulting and fitness that are operating in very crowded markets; we create influencers and position them as authority figures through leveraged media” added Loughran
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.
Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business. ”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in a June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.
The demand for authority marketing and position services is growing due to the recent media coverage, and Midtown West Media will service that need.
“I have a special place in my heart for the professional services market having owned and invested in several small businesses ranging from insurance to software, I am thrilled to be working with businesses who understand the value of authority positioning” stated Loughran.
For more information on Matthew Loughran and the Midtown West Media please visit www.midtownwestmedia.com or call (866) 601-7235.
Midtown West Media