Isom had given control of his own personal wealth to someone else, thinking that they would manage it better than he would himself. In 2007, however, he lost millions of dollars, which had a catastrophic impact on his business and personal life. As a result, he became determined to find a better way to guarantee his financial destiny and that of others.
Isom teaches people to understand that they are their number one asset for making money. In addition, their business or career is their number one investment – their highest rate of return producing asset.
According to Isom, “There’s a huge cost in our lives when we relinquish control, versus maintaining control when we see the solution as outside of us – when we believe that someone out there is going to manage our money in a more efficient way or manage it in a more efficient way than we would. A wiser steward over our resources than we would be if we could maintain control and use our money for future money decisions that we’re going to be making anyway.”
Isom adds, “Then people ride the up and down roller coaster with that money in the market. And they don’t have peace of mind, that knowing or economic value of certainty in their life. They stop making plans for their future as a result of that because they don’t know. And it’s in that knowing that they can actually make plans for the future. Being more present in their career and in their own business, which equates to creating more value within their own career and within their own business.”
In the 20/20 Personal Banking System created by Isom, paid up additions riders are combined with a whole life insurance policy. He shares, “It means saving money in a financial product that’s guaranteed, protected and liquid. And then using that money to get more than one turn out of it in your life, to create your own personal banking system, to where you’re the bank versus paying that interest to a financial institution. If you can save money in a financial product, with a system to utilize your cash for that money decision and pay yourself the interest, that’s the way to be able to hold on to significantly more money that’s going to be passing through your hands anyway.”
There are traditionally two ways to pay for purchases. Some people pay with cash and others take out a loan and pay interest to a financial institution. The 20/20 Personal Banking System offers a third way to save money in a guaranteed way, which allows someone to use their own money as needed to further their business or personal growth.
Hear the full interview at: http://influencersradio.com/michael-isom-the-2020-personal-banking-system-that-is-changing-how-we-look-at-financial-decisions/
For more information, please visit: http://opticfinancial.com
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Brian Horn
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