With more than 2 billion active users on it’s platform, according to a recent TechCrunch article, it’s no wonder why more and more businesses continue to invest in paid ads on Facebook in the hopes of generating large returns on investment. However, according to Michael McAllister, CEO and Founder of Empower Funnels, Facebook marketing to generate leads is NOT as lucrative as other platforms are, especially for certain service based industries including mortgages and real estate.
“User intent is the number one issue mortgage loan officers don’t understand is key to effective online advertising and that changes depending on whether a user is casually scrolling through his newsfeed on Facebook or they’re someplace else like Google where they’re actively searching for a solution. That’s why they have such a hard time generating qualified mortgage leads from Facebook. The turn key solution my company provides solves that problem” stated McAllister.
Being a successful loan officer himself, Mr. McAllister intimately understands the issues other loan officers face and has since made it his mission to help them develop their own successful online lead generation campaigns, as well.
“Where do you go when you want to find information? Google, Yahoo or Bing, right? When you want to see what your friends are up to or watch cat videos, that’s what Facebook is for. Which one do you think is better for generating mortgage leads?”
Empower Funnels provides turnkey automated lead generation solutions for the mortgage industry and leverages the more predictable user intent and buying psychology used by those searching. This provides better return on investment at lower average lead acquisition costs than any other type of online marketing, and is especially true for the mortgage industry. The company develops and installs all the necessary tech parts while the client provides the budget and ad spend for traffic.
If positive results continue the company is sure to attract loads of would be competitors and copy cats vying to replicate the strategies and tactics developed exclusively by Empower Funnels.
“Partnering with you and implementing your system has been one of the best business decisions I’ve made to date. It’s crazy to me that no one else is generating leads like this, and that I used to pay $30+ for a long form lead. But the magic is definitely in the automated follow up system. If it wasn’t for that, I’d be glued to my desk all day with the amount of leads I’m generating, but with the automated follow up I really haven’t changed much except for the amount of loans I’m closing” said Justin Parker, a loan officer based in Phoenix, Arizona who has been recently utilizing Empower Funnels’ methods.
Mortgage Loan Officers interested in getting more details about Empower Funnels’ turnkey lead generation solution should visit empowerfunnels.com