One of the so-called advantages of regular clay or silica based cat litters is their ability to clump, a result of the active ingredient hardening into a mass as it comes into contact with moisture. This results in relatively easy clean up for the pet owner and was widely seen as an innovation when first introduced to the cat loving market.
But as Jeff Limbaugh, founder of Midwest Organics and an expert in high absorbency natural materials, explains, “clay and silica based litters are no bed of roses for you or your cat. When cats dig into clay based litter, they can inhale dust from these ingredients in the form of fine particles, which can then expand as they reach the cat’s moisture filled lungs, potentially causing asthma and a host of other lung problems. And silica based litters can be just as bad, as the silica particles are easily inhaled, not only by cats but by humans as well. Silica particle inhalation has been linked to serious health problems in humans including lung cancer and bronchitis.”
Concerned and conscientious cat owners often turn to a natural product such as a grain based litter that contains neither clay or silica particles. “But even grain based litters have their problems,” says Limbaugh. “Aflatoxins are known to be quite harmful to humans as well as to pets. With concerns about aflatoxins, a naturally occurring mycotoxin that grows on grains including corn, especially when the grain has been exposed to moisture, there is justifiable concern among pet owners about using grain-based litters. This is one of the main drivers of our new super-absorbent CatSpot litter, as it contains no clay, silica or grain based ingredients.”
Unlike litters that clump, CatSpot litter is capable of holding a tremendous amount of moisture without clumping, while at the same time effectively neutralizing ammonia, the source of that unpleasant and potentially embarrassing cat box odor. CatSpot litter is eco friendly, as unlike litters that have to be thrown in the trash and take up valuable landfill space, CatSpot litter is easily recycled onto the consumers’ lawn as an organic, moisture retaining soil amendment. In addition, the litter is extremely lightweight, and is easily transported and shipped.
“In our side by side tests, cats take to CatSpot litter very readily, with even picky cats often abandoning their old familiar litter as soon as CatSpot is introduced,” says Jeff Limbaugh.
Vince Schrum, Director of Sales