In 1923, decades before Google and pay-per-click advertising, Claude Hopkins wrote “Scientific Advertising” and transformed the world of advertising. After years of testing and experimentation, Hopkins developed the concept of “target marketing”.
Today, scientific advertising is being practiced by a company in Vancouver, Washington named CloudOne.
CloudOne has perfected the science of sending highly-targeted emails to potential car buyers in a very specific geographic area, thereby saving auto dealers list of money.
The National Auto Dealers Association estimates the average cost to market a new car is $641. CloudOne is able to reduce that cost by as much as 50%.
Due to recent advances in database management, CloudOne guarantees additional new car sales to their clients. That’s not possible with traditional “shotgun” advertising.
John Zehr, a sales affiliate for CloudOne in Jackson, Mississippi says, “Only 3% of the general population is thinking about buying a car at any one time. That means 97% of the dealer’s advertising spend is wasted.”
“The benefit of utilizing precision database advertising is that it’s only seen by people who have opted-in to receive information about automotive-related topics.”
Because of the size of their database (they have over 200 million targeted email addresses) and their precision targeting methodology, they guarantee sales to buyers who are not already in the dealer’s sales “funnel”.
“Dealers are very receptive to this targeted way of advertising. They see this data-mining approach as “found money”, said Zehr. “Dealers spend a lot of money on advertising.
“Because CloudOne can guarantee additional new car sales every month, they make more profit as they’re accustomed to. And if a dealer moves an additional $1,000,000 to $2,000,000 per month, there can be significant ancillary benefits.”
Claude Hopkins would be proud.
To find out more about the CloudOne “30 Car Guarantee”, go to www.30CarsIn30Days.com.
John Zehr can be contacted at John@ArdentMktg.com or by phone at (601) 624-3456.