Digital Develop, Inc., a Brand Marketing and software company, today announced a major rebranding to reflect the company’s evolution into an all-encompassing, global marketing business.
Ash Ome , Chief Executive Officer at Motif- Formerly known as Digital Develop, Inc., said, “eCommerce and software as a service businesses have been facing a remarkable rise in complexity in recent years, with a need to execute customer-centric marketing strategies across multiple channels with creative brand design, brand marketing, real-time technologies, across the globe, using disparate data and without a coordinated approach to strategy and creative.”
“Typically, leading brands have looked to dozens of partners to help navigate this complexity, ” adds Ash, “our vision has been to strategically and creatively build out the talent, capabilities and assets to address this acute need in one place. We’ve put together the deepest and richest end-to-end solution set in the market to manage the complexities of data, technology, strategy and creative in order to drive business success for our clients. With this launch, we are now unifying all these assets behind a clear, clean revitalized brand.”
“The best way to illustrate the new Digital Develop is to experience the work we are doing for our clients who have had success harnessing the power of creative brand design and marketing, rich data, groundbreaking technologies, engaging creative and transformative ideas to achieve impressive business results,” says Ash.
Ash Ome adds that building on the company’s heritage and leadership in technology and creatives, Digital Develop’s creative, insights and account groups now total more than 1100 associates. Further, in order to link all of Digital Develop’s capabilities together the company’s award-winning team developed the core of it. The rebranding includes a top-to-bottom redesign of the company’s website, logo, graphics, communications, name and correspondence. Digital Develop’s new name is Motif , it’s new brand assets include a simplified, black-and-white logo, along with a new website and other visual communications that utilize simple, bold graphics to convey complex solutions in an understandable way.