TV writer and producer from Los Angeles, California, Todd Sachs, of Dr. Jocko LLC, has developed a series of “edutainment” videos for Pediatricians to present on their websites. The majority of medical practice websites are clinically based and are of little interest to children. The Dr. Jocko videos contain active characters in funny stories that draw young children in and hold their attention. These health related stories, acted out in monkey personas, provide a gateway for the pediatricians and parents to talk with children about their health issues.
Most video content on medical websites contain informative and sometimes scary explanations of diseases and procedures. This can be very useful for adult patients and parents but not for young children. Adding “fun and smart” comic scenarios to a medical website helps to create an interest and bond between the child and the doctor’s services. Personal relationships are always most important but the Dr. Jocko videos can be a touchstone of common interest for the practitioner and child.
“While the demand for online video is growing exponentially, few medical professionals have the time and talents necessary to create engaging content,” says Sachs. “The internet revolution has created great opportunities for connecting with kids in ways that help them while they’re having fun. The Dr. Jocko videos do just that and give the pediatricians the added bonus of increasing the prominence of their website.”
Joan Ganz Cooney, co-founder of ‘Sesame Street’, was deeply attuned to the effectiveness of using stories to engage and enlighten children.
Cooney reflected on the potential value of media and learning: “There is a young and impressionable mind out there that is hungry for information. It has latched on to an electronic tube as its main source of nourishment.”
Mr. Sachs can attest to how “impressionable” Dr. Jocko can be. The original puppet was used by his father, Dr. George Sachs, an E.N.T. for over 40 years. Dr. Sachs employed Dr. Jocko to help connect with his young patients. Mr. Sachs has continued his father’s legacy with this video series to help pediatricians, parents, and the children in their care.
To learn more about how to apply Dr. Jocko videos in your practice, visit: http://DrJocko.com
Dr. Jocko LLC