CLEVELAND, OHIO, Feb. 29, 2016 – When it comes to modern technology, Facebook and Twitter allowing Kanye West greater influence, Americans disagree — at least according to the results of a recent Google Survey: “Kanye West vs St Paul. Does having the advantage of modern technology like the internet, Facebook and Twitter allow Kanye West to be more influential than St Paul the Apostle?”
Of those surveyed, 100% of male millenials ages 18-24 and male baby boomers ages 55-64 living in urban areas who were surveyed and earn $100,000 – $150,000 believe technology and social media allow Kanye West greater influence.
Additionally, all men ages 25-44 who participated in the survey living in urban areas with an annual income of $150,000 + also feel Kanye West has greater influence because of the internet, Facebook and Twitter.
What makes this data so relevant:
“West has recently asked billionaires Page and Zuckerberg for funding and I expect he’ll approach more, thought he shouldn’t limit his requests to billionaires and the $100,000 – $150,000 income range is another sweet spot. The data suggests high income earning males in urban areas are Kanye West’s best bet for raising capital for his business ventures. Surprisingly, Kanye still has some supporters who view him as being more influential, and as this new data shows, they have money. These men feel Twitter and Facebook actually give him more influence. ” says Carballo.
“Kanye is tweeting like crazy, and don’t you wanna just say, ‘Stop tweeting’?” said Ellen DeGeneres to Kris Jenner on the Ellen DeGeneres Show.
When asked by James Corden of the Late Late Show if West is just trying to cause up a stir, Dr. Phil stated “We’re talking about it, aren’t we? I mean he just gets up, says something and we’re here talking about it.”
“The average business owner can’t use these tactics and get the same degree of media coverage so the business owner and entrepreneur have to be much more strategic about what they’re doing. With that said, both celebrities and businesses can capitalize on this information by segmenting their own market and tailoring specific messages to those separate market segments. Find the people who need or are a good match for what you’re offering. That is, focus on the best possible prospects and create a message-to-market match for each specific market segment.” said Carballo of TheMarketingCritic.com.
According to Ryan Carballo, a marketing strategy critic who funded the survey: When querying 1,500 Internet users across America, only 15.7 percent of those polled answered “yes” to Kanye being more influential than St. Paul the Apostle. 40.9% felt St. Paul still has more influence despite Kanye’s advantage of having the means to be influential via the internet and social media. 43.3% of the respondents couldn’t make a definitive choice between Kanye and St. Paul.
A summary of this Google survey and its results, complete with charts and expert insights can be found by visiting TheMarketingCritic.com/kanye-vs-stpaul.
The complete survey results can be seen here.
About Ryan Carballo
Ryan Carballo is a marketing strategy critic and forecaster who critiques and develops marketing strategies for both online and offline businesses in targeted industries. He’s available for consulting, interviews, and speaking engagements.
The Marketing Critic