VP of Legal Affairs for Batched Inc, Richard Beserra J.D., legal and business expert in Southern California talks about how latino and minority business owners can take advantage of emerging technology to save money on overhead and increase cash flow with free Apple Pay equipment.
“In today’s payment processing climate every minority small business owner needs to be aware that if they are not current with the new Visa/MasterCard regulations and EMV compliant then the business owner will be liable for fraud and chargebacks that can potentially put them out of business,” exclaims Beserra J.D. “In our communities where everyone talks to everyone we need to get the word out, as after October 1st one wrong swipe of a credit card can cost someone their business” added Beserra J.D.
A recent study conducted by the Aite Group found that one-third of small- and medium-sized businesses are unaware of the technology or the deadline and that number is even higher among latino and minority businesses.
“Business owners need to understand that they need a POS system that is capable of accepting the new credit and debit cards as well as have the capability of accepting new payment technology like Apple Pay. This new technology gives the merchant’s customers especially the young customers the ability to pay securely with their phone and most important the merchant becomes EMV compliant” stated Beserra J.D.
Batched which is a minority owned business, brings transparency to the credit card processing industry by shopping rates and services with multiple providers on behalf of small business owners to ensure the small business owner is matched with the correct processor for their specific business type. The Batched.com platform is currently helping hundreds of small businesses around the country every week educating them through merchant service coaches and even providing free EMV ready terminals to make sure businesses will not be liable for fraudulent charges and avoid the liability shift.
“Being a player in the industry we’re always approached by a lot of different companies and get pitched on what they do and how they service others. It was a great joy when we found a company like Batched that not only delivers on promises, but actually has the personalization heart to take care of their merchants. We are looking forward to doing further business with them and we are looking forward to recommending a lot of our other businesses to the batch platform because it saves companies money and makes them more efficient at what they do, it’s just a no brainer.” Gus Lopez Vice President Universal Music Latino