Client acquisition specialist, Thomas Reidy, founder of the marketing and sales management firm, ThomasReidy.net, reveals that attorneys wanting to rapidly attract more clients can get better results by using social media. “A properly designed social media campaign will drive qualified visitors to a law firm’s website for an immediate appointment,” explains Mr. Reidy.
He says: “The challenge for most law firms is that they are not aware of the dominating power of social media, and instead, rely heavily upon referrals to build their practice. Of course, you want to have a constant stream of quality clients coming in from referrals, but relying on offline referrals only can put a lawyer in a position of being in a feast or famine cycle. By using social media properly, an attorney can be more cost effective. The secret is specializing the social media message.”
According to Lexus-Nexus, 60% of adults have sought an attorney at least once in their lives. And, 76% are actively searching online.
In the report, “Disruptive Innovation in the Legal Market” (ABA Annual Meeting, August 2014) author Shannon Spangler notes in her findings that “Many smaller businesses and individuals find legal services unaffordable altogether and are turning to the Internet for help and using legal self-help providers like; Legal Zoom, Rocket Lawyer, and NOLO.” She concludes, “Reframing the present business model using new technology and social media should be the top priority for law firms wanting profitability and sustainability.”
“Unfortunately, in a social media world, many law firms will struggle to survive unless they update their marketing practices with the times and current technology,” says Reidy. He is offering a new report for attorneys interested in rapidly acquiring more online clients. The report: “Client Acquisition: Lead Generation for Attorneys” is free and offers insights on how to: 1) Easily attract ideal clients through a well-crafted value proposition that stands out from the crowd. 2) Get the secrets for being ranked at the top of page one in Google Search for legal services primary keywords. 3) Grow a law practice rapidly by using a simple formula for boosting billable hours, retainers and repeat business.
For over 30 years Thomas Reidy has coached high fee sales consultants, attorneys and financial advisors. During that time, he recruited, trained and managed a startup team for a national financial services firm. It went from zero to number one in the country for per-capita earnings in less than eighteen months.
To download the full free full report, go to: https://thomasreidy.leadpages.co/attorney-lead-gen